Employee Spotlight | Anthea Ross – Marketing Specialist  

Our people are central to the ‘Inixion Difference’ and we’re particularly proud of the fact that we have had zero employee attrition since our inception.  Check out the next instalment of our employee spotlight series, with Anthea Ross , who started with Inixion 6 years ago, as our part-time Marketing Manager. We asked Anthea about her changing role at Inixion and what attracted her to work for us. 

How did you ‘get into’ Sage X3?

My first ‘proper’ marketing job was with a Sage 100 reseller (a long time ago). Years later I worked for an ERP vendor who had Sage X3 in their portfolio. After having worked in the ERP sector for a while, I joined Sage as Head of Marketing for Sage Enterprise, responsible for marketing Sage X3 in the UK.

You’ve been with Inixion for around 6 years now. What originally attracted you to Inixion?

I met Ian Bromley, our Managing Director, and Greg Hackney, our Sales Director, on several occasions during my time at Sage. I was always very impressed by their level of professionalism. The Inixion team was also held in high regard within Sage due to their in-depth knowledge of Sage X3 and the way they handled their projects.

When Sage reorganised their marketing structure, the time came for me to leave and during a chance encounter with Greg I found out that they were looking for a marketing resource. I started with them in September 2016 as their part-time Marketing Manager and am still enjoying my role with Inixion.

Tell us about your transition from Marketing Manager to Marketing Specialist.

I work part-time for Inixion and over time that just wasn’t enough to support their growth. Last year Ian, Greg and I decided that the way forward was to hire a full-time marketing resource. As a team, we decided that this person would take over responsibility for marketing and I would take a step back to support them in their role. So, I was in the unusual position of being involved in hiring my own boss!!!

I’m so happy that we found a great Marketing Manager in Lindsay Ross, she’s made huge strides in taking Inixion’s marketing forward. I’m also very grateful to Ian and Greg for allowing me to be part of this decision and the journey. It’s rare to have such a flexible employer.

What do you think are the hardest parts of your job?

The world has moved on from when I studied marketing in the ‘90s. Things like social media, email, websites, SEO, and PPC were not as mainstream as they are today., Technology and trends also move extremely fast, so it can get hard for a marketing generalist to stay on top of your game.

That being said, it’s also incredibly exciting to keep learning new skills, honing existing skills and seeing that learning pay off by getting results.

What do you like best about working at Inixion?

The company culture is great. Ian, Jo Bromley and Greg have worked hard on creating an open environment, where there is collaboration across teams, a willingness to listen, an appreciation of honesty and the occasional opportunity to socialise. We are all working from home, so it’s great to catch up face-to-face when we can.

From a marketing point of view, the willingness of the ‘revenue earning’ colleagues to share their knowledge is great. As a marketeer, there is only such much you can understand about the product you promote, so having access to in-depth know-how makes one’s job so much easier!

What does a typical day at Inixion look like for you?

There is always plenty going on to keep me out of mischief!! I now mostly concentrate on social media, content creation, lead tracking and anything else I can do to support Lindsay in her efforts to drive marketing forward. I’m still working part-time, so most Tuesdays and Wednesdays you can find me and the dog (Bobby) at my desk beavering away, although Bobby sleeps most of the time. Bobby is infamous for interrupting Teams calls when there is an ‘intruder’ outside our house.

Being part of a marketing team has really re-energised me and it’s great to be part of the overall drive for further growth.

At Inixion we talk about ‘Making your business our business’. How do you experience that?

Having worked in the enterprise software sector for a long time, I have seen sales teams selling square pegs in round holes or vapourware to customers time and again. It’s then up to the operations team to unravel this to try and produce a solution that keeps the customer happy (not easy!).

That practice is very, very far from the way Inixion works. From day one the whole team immerses themselves into a prospect’s requirements and will listen and suggest ways to deliver a solution that meets their requirements. A prospect will also generally meet operations team members during the selection phase, so they know who they may be working with afterwards.

That relationship doesn’t stop after implementation, there is constant communication with customers to ensure that they keep on receiving benefits from their Sage X3 system. No company ever stands still and the Inixion team recognises that working closely with our customers will ensure that their Sage X3 system stays fit for purpose.

This was one of the first things I recognised when I started with Inixion, which is how I came up with the ‘Inixion Difference’. ‘Making your business our business’ is part of that.

What do you think makes Inixion stand out from its competitors?

As I said above, having worked in the sector for a long time and during my time at Sage, I have seen so many projects go awry or fail, due to a lack of communication between sales and operations. That is not the case at Inixion. Zero failed projects to date says something about how we work.

The other stand-out factor is the fact that we specialise in Sage X3 only. That means that the transfer of knowledge across the company is not diluted and therefore benefits our customers throughout the lifetime of their Sage X3 system.

It has just been so refreshing to work for a company that does what it says on the tin. As a marketeer, I just wish we can reach everyone looking for a new ERP system to give them that message!

2023-10-13T12:09:07+00:00November 2, 2022|Latest News|
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