Inixion’s Marketing Manager, Anthea Ross, relates her Sage Summit take-aways

Historically Inixion have attended Sage Summit in North America wherever possible and this year we descended on the Sage Summit in London with a large delegation. Currently several of our colleagues are also attending Sage Summit in Atlanta to network with Sage and other colleagues from the other side of the pond and to support our growing contingent of US customers.

As Inixion doesn’t have an office – not being hampered by location means they can hire the right talent – it was great to meet up with my Inixion colleagues in London and spend time with them. However, I very much enjoyed catching up with so many of my ex-Sage colleagues and other business partners as well.

Sage Summit London was a great networking opportunity, with many interesting and useful breakout sessions, as well as an exhibition area where you could get more information about Sage’s products – including Sage X3, as well as add-on products from other software vendors. There were also some inspirational keynote speakers who, through the themes of their keynote presentations, gave me the below food for thought:

“Keep it simple” (Debra Meaden)

For so many companies growth means diversification, but a lot can be said for taking a concept/product and doing it really well. Inixion’s business model is simple; they concentrate solely on Sage X3. This means that their customers benefit from their in-depth knowledge of the product. Having worked in the ERP sector for so many years, I was amazed to learn that Inixion haven’t had any failed implementations.

“Build for scale and think global” (Martha Lane Fox)

More than ever start-up companies are investing in Sage X3 to ensure that when the expected growth happens they have a scalable solution. Inixion’s customer base contains many companies that operate on a global scale. Inixion supports users across 5 continents, which is pretty impressive for such a small business.

“Leap and the net will appear” (Sahar Hashemi)

Of course, this statement isn’t always true, as many businesses fail, but if you don’t try to leap, you stay stagnant. Ian and Jo Bromley leapt in 2006, when the company Ian worked for was acquired and a demand for Sage X3 consultancy came from the market. Soon after that demand increased so much that he had to take someone else on. The rest, as they say, is history.

“You can take a step back” (Jamal Edwards)

Hiring the right talent and trusting them to do a good job, be self-motivated and self-driven is a great leap of faith for many employers. It’s the Inixion model though, where everyone works remotely and, incidentally, all of Inixion’s supporting business systems including Sage X3 are Cloud based. The Inixion model of hiring the right talent and having faith in them has created a loyal workforce where in 10 years’ time there has been no attrition.

Apart from some great keynote speakers, product updates and other Sage news, I also enjoyed the marketing lectures, which were essentially aimed at Sage’s core market, the SMB market. For the low cost price of a ticket and a day out of the office, it’s a worthwhile event to attend for customers and partners alike, as the programme caters to everyone.

Inixion has and continues to recommend Sage conferences such as Summit to all their customers.